1, 2, 3 Outside, James Rosenquist
Artwork Overview
Canvas/Support (Height x Width x Depth): 269.2 x 177.8 cm
Canvas/Support (Height x Width x Depth): 106 x 70 in
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Pop artist James Rosenquist adapts the visual language of commercial imagery to the context of fine art in his large-scale painting 1, 2, 3 Outside. Sourced from magazine advertisements, Rosenquist manipulates images of an automobile and a fashion model’s dress, cropping the images and rendering them in overwhelmingly large detail. The shiny chrome of the car and satiny drapes of fabric are executed in a red, white, and blue color palette, connecting these materials to American consumer products and middle-class taste. The lush material quality of these images—the hard chrome of the car and the soft fabric of the dress—underscore advertising’s ability to tap into both consumers’ material and sexual desires.
Pop artist James Rosenquist adapts the visual language of commercial imagery to the context of fine art in his large-scale painting 1, 2, 3 Outside. Sourced from magazine advertisements, Rosenquist manipulates images of an automobile and a fashion model’s dress, cropping the images and rendering them in overwhelmingly large detail. The shiny chrome of the car and satiny drapes of fabric are executed in a red, white, and blue color palette, connecting these materials to American consumer products and middle-class taste. The lush material quality of these images—the hard chrome of the car and the soft fabric of the dress—underscore advertising’s ability to tap into both consumers’ material and sexual desires.
