"The Masculinization of the American Woman", Carl Fischer; George Lois

Artwork Overview

Carl Fischer, photographer
1924–2023
George Lois, art director
1931–2022
"The Masculinization of the American Woman", circa 1965
Where object was made: United States
Material/technique: chromogenic color print
Dimensions:
Image Dimensions Height/Width (Height x Width): 37.3 x 27.5 cm
Image Dimensions Height/Width (Height x Width): 14 11/16 x 10 13/16 in
Mat Dimensions (Height x Width): 20 x 16 in
Credit line: Gift of Esquire, Inc.
Accession number: 1980.0864
Not on display

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Images

Label texts

Politics, Race, Celebrity: Photographs from the Esquire Collection
For a feature article on the shift in women’s fashion trends toward traditionally masculine options, such as pants, boots, and tweed suits, Esquire chose a stereotypically feminine model—Italian actress Virna Lisi. In addition to Lisi’s European film career, she found initial success in Hollywood due to movie moguls seeking a new blonde bombshell type after Marilyn Monroe’s death in 1962. The article ponders, what if “…a woman who looks like this ...decides to look like this…” That is, what happens when a woman swaps her dress and high heels for pants, boots, and a tweed jacket?
Politics, Race, Celebrity: Photographs from the Esquire Collection
For a feature article on the shift in women’s fashion trends toward traditionally masculine options, such as pants, boots, and tweed suits, Esquire chose a stereotypically feminine model—Italian actress Virna Lisi. In addition to Lisi’s European film career, she found initial success in Hollywood due to movie moguls seeking a new blonde bombshell type after Marilyn Monroe’s death in 1962. The article ponders, what if “…a woman who looks like this ...decides to look like this…” That is, what happens when a woman swaps her dress and high heels for pants, boots, and a tweed jacket?

Exhibitions