commercial advertisement for Dye's Chili - black and yellow label/ad

Coy Avon Seward

1884–1939

commercial advertisement for Dye's Chili - black and yellow label/ad, 1924

Where object was made: United States

Credit line: Collection of Barbara Thompson, granddaughter of C. A. Seward

Accession number: EL2010.008

Not on display

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Exhibition Label: “C.A. Seward: Artist and Draftsman,” Feb-2010, Kate Meyer W.A. Dye, the Wichita-based “Chili King of the West,” hired Seward to produce the packaging and trademark for Dye’s Chili. Although the business ceased production in the 1960s, Seward’s trademark, “Juan, the Chile Kid,” was always used for the company’s promotion and packaging.