commercial advertisement for Dye's Chili - red circular label

Coy Avon Seward, artist

1884–1939

commercial advertisement for Dye's Chili - red circular label, 1924

Accession number: EL2010.009

Not on display

Add to portfolio

If you wish to reproduce this image, please submit an image request

Images

Label texts

Exhibition Label:
“C.A. Seward: Artist and Draftsman,” Feb-2010, Kate Meyer
W.A. Dye, the Wichita-based “Chili King of the West,” hired Seward to produce the packaging and trademark for Dye’s Chili. Although the business ceased production in the 1960s, Seward’s trademark, “Juan, the Chile Kid,” was always used for the company’s promotion and packaging.