First Telltale signs that the French sun may be sinking on the French Empire as well - Frank Protopapas

Jean-François Bauret, artist

born 1952

First Telltale signs that the French sun may be sinking on the French Empire as well - Frank Protopapas, circa 1969

Portfolio/Series title: published in Esquire magazine, January 1969, page 60

Where object was made: France

Material/technique: gelatin silver print

Dimensions:
Image Dimensions Height/Width (Height x Width): 26.9 x 21 cm
Image Dimensions Height/Width (Height x Width): 10 9/16 x 8 1/4 in
Mat Dimensions (Height x Width): 19 x 14 in

Credit line: Gift of Esquire, Inc.

Accession number: 1980.0457

Not on display

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Bauret made this photograph as part of an advertising campaign in France for men’s briefs. When the campaign appeared in print, it was the first time one prominent French magazine had run an advertisement with a nude male model.
The choice to show a male nude challenged the cultural assumptions that allowed and encouraged the objectification of women’s bodies while prohibiting the same of men’s bodies. This radical shift was in line with the social and cultural turmoil of the late 1960s.